There are so many different ways to consume podcasting content today, and video is clearly surging in usage, according to a new report. Truthfully, one could argue that the podcasting landscape is undergoing a transformative shift with the increasing popularity of video podcasts. The data highlighted below presents a significant change in how audiences interact with podcast content, revealing exciting opportunities for both creators and brands.

Let’s check out the data! But before we do, if you’re interested, here’s how to start a video podcast. Perhaps you already have a video podcast and want some tips? Here you go.

Alright, let’s get to the numbers! 

According to a report from Edison Podcast Metrics, a remarkable 79% of weekly podcast listeners in the U.S. have engaged with video podcasts, whether by watching or listening through video streaming platforms. This underscores the growing appeal of video in the podcasting space. Of these listeners, 62% consume video podcasts passively, letting the video play in the background, while 72% actively watch and listen at the same time.

This shift towards video podcasts is more than just a passing trend; it’s truly reshaping the podcasting experience. Video content adds a personal touch, allowing audiences to connect more closely with hosts and enriching their overall experience, which, again, presents an opportunity to reach target demos with engaging content. 

Additionally, video podcasts offer creators valuable ways to expand their reach. By repurposing content into short, engaging clips for platforms like YouTube Shorts, TikTok, and Instagram Reels, creators can enhance their digital presence and attract a broader audience.

As podcasting continues to evolve, embracing video content presents a powerful way to engage listeners and grow your audience. For creators interested in leveraging this trend, investing in video podcasts and using social media effectively can be crucial for expanding your show’s reach.